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Topic: Business
Number of pages / Number of words: 9 / 2476
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E-commerce offers the customer convenience, security, information and expert help when they want it. Customers can obtain product and technical information and account data. The e-supply chain benefits existing customers but also has the capability to attract new customers.

Eastman's competitive/corporate strategy consists of five components in 2002: "Create value-added growth, improve gross margins, sustain social responsibility, build capabilities for future growth, and maintain financial discipline"...


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(Annual Report). The e-supply chain formed by Eastman Chemical supported all components of the strategic plan. Their premise was to transform the chemical industry by using the e-supply chain. The strategic plan of the e-supply chain was: "by digitizing business processes it creates new sources of revenue, significant cost reductions and utilizes lower working capital, building transparent and collaborative supply chains, developed a new way to do business and different offering that captures the customer"...


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