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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
18 / 4865 |
Essay's paper body
- range of traded goods expanded to rice, oilseed, timber and spices
- trade routes were expanded to:
a) South Africa
b) The West Indies
c) North and South America
d) Australia
1970s - adoption of business diversification
- EAC moved up the value chain of products
- acquires manufacturing and distribution facilities
1980s - EAC is the major Danish conglomerate with 20...
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-The market segments were two separate categories
a) IFFO (Infant formulas and follow up) for children up to
2 years
b) GUM (growing up milk) for year from one year and older
- both product lines (IFFO and GUM) were had a vitamin and
nutrients addition
- products were customized to local tastes
a) Thai market required a sweeter taste ( for example honey)
b) Chinese market tended to prefer unflavoured taste
- products such as milk powders were a "preferred milk source", cause
of their storage capacity even in tropical climate, by no needing
refrigerators
- powdered milk was produced in four steps
a) adding of pre-mixes to fresh milk
b) drying and processing of the milk to powder
c) addition of vitamins and nutrients
d) packaging
- Basic milk powders are not produced at EAC but sourced from
bulk suppliers in New Zealand and Denmark
- addition of vitamins and nutrition is either in-house performed (at
plants in China, Malaysia and Thailand) or at regional bulk suppliers
2000 - EAC is the first milk producer to introduce U...
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