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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2174 |
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The basic function of marketing is to attract and retain customers in order to make a profit. This description places marketing as a central role within an organisation to enable the organisation to gain success. PHD is a non profit organisation so the marketing strategy attempts to achieve other objectives and not making a profit...
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PHD is a non profit organisation so the marketing strategy attempts to achieve other objectives and not making a profit. PHD has to produce an income to survive but their primary goal is not economic. For PHD their main objectives are to protect and maintain the historic artefacts on site, to provide education to local schools and visitors and to provide an exciting day out for visitors...
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