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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
16 / 4420 |
Essay's paper body
"Marketers develop their own recipe of promotional tactics to fit the product lines or industries in which they compete. Now electronic communications tools are and will continue to be an important ingredient in the promotional mix" (Buyuko & Zumi; Kan, Gulcin (2004); Multi-criteria decision making for e-market place selection; Internet Research; 2004, Vol...
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14, Issue 2)
In assessing the implications of e-Commerce in terms of marketing, it is important to understand its impact in respect to marketing strategy formulation. As the Internet, e-Commerce has developed, and continues to evolve and grow, it is vital that any organization, in any particular industry, must base its strategic planning around such a rapidly growing medium...
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General points of the essay
“Analyzing the elements of the promotional mix and their respective roles in IMC for the Coca Cola and suggestive version of promotional mix with proper reasoning”
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