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| Topic: |
Business
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| Number of pages / Number of words: |
19 / 5130 |
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For that, the internet and other electronic media are playing now a very important role in conducting marketing activities due to its unique characteristics as a market and as a medium.
Depending on that the researcher is seeking to add to the body of knowledge by investigating and understanding the practices and activities of small business enterprises through conducting a research about the effect of implementing E-marketing on marketing performance of industrial and trade SBE's, it is a comparative study between the Egyptian and British SBE’s to gain a better understanding of the SBE’s role in developing countries since they are less well represented in the literature...
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As a result small businesses have been defined in a perplexing number of different ways in different parts of the world according to national and local needs (Theng and Boon 1996; Watson and Everrett 1996). Table 1 summarizes the official or most common definitions of SBE's used in some countries around the world...
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