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SWOT

The following SWOT analysis will provide insights into Ducati’s internal strengths and weaknesses at the end of the turnaround as well as the opportunities and threats posed by the external environment in which the company operates.

Strengths

• Technical Excellence
• Efficient Value Chain ensure quality
• Strong Brand
• Location Advantages
• Effective management
• Strategic Alliances Weaknesses
• Narrow Target Audience
• Polarized sales
• Low economies of scale
• Sparse Dealer Network
• Limited Growth since yr...

2000

Opportunities

• Fast growing segment
• Customers of Japanese motorcycles have low brand loyalty
• Reduction in international trade barriers Threats
• Low price of competitors
• Competitors enjoy lower costs
• Competitors have high economies of scale and low cost of capital

1...

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