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Topic: Business
Number of pages / Number of words: 10 / 2584
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In one hand the motorcycle industry requires economies of scale which in are accomplished by a large investment in personnel, facilities, inputs and factories, meaning that the exits costs and divestments are very high.

Another important factor to consider in the industry is the learning curve or experience curve...


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In this case Ducati and some of its competitors have been around for decades and some more fifty years so it is difficult for new entrants to match instantaneously the quality and performance of the products offered in the motorcycle industry.

In the other hand the necessary technology is readily available to entrants such as patents and intellectual property...


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