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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1215 |
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On contrast, Drypers Corporation has always relied on promotional spending and corporative merchandising arrangement with retailers. Drypers Corporation had never used television as the means of advertising and promoting its products.
In 1997, Kimberly-Clark and Procter & Gamble held an estimated 78...
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Drypers Corporation main distribution channel has always been the grocery stores. In 1997, a shift in distribution to mass merchants resulted in a 10% drop in the sales of Drypers premium brand diapers and training pants.
Being the third largest drypers brand marketer in the U.S, Drypers Corporation had to come up with competitive advantages in order to compete with the two market giants, Kimberly-Clark and Procter & Gamble...
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