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Business
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| Number of pages / Number of words: |
2 / 549 |
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It goes from 61.3% of total sales attributed the Drypers brand in 1995, to 52.3 % of total sales coming from Drypers brand. The national television advertising will get an increase is brand awareness, and in turn more sales.
The two giants, (Kimberly-Clark, Procter and Gamble), spend around 2/3 of their budgets in television...
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This should be a signal to Drypers that if they want to increase market share and get into the mass merchandise/ drugs store market they need to get a better brand recognition.
Their also needs to be at least a 17.7% increase in total sales in order for Drypers to break even in their advertising expense...
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