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| Topic: |
Business
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| Number of pages / Number of words: |
20 / 5415 |
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This will also increase the chance for impulse buys. With no ice cream shop currently in the vicinity, KMG feels that brand recognition is important to maximize the impulse buying possibilities
q KMG feels that by buying a Dairy Queen Franchise the brand recognition will be accomplished. A certain level of trust is instilled in the customer when they recognize the name they see on the sign...
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A certain level of trust is instilled in the customer when they recognize the name they see on the sign. Dairy Queen has a great reputation for providing not only great ice cream, but also a variety of frozen desserts. The Treat Center will also give you the opportunity to carry select food items for those that need a quick warm snack...
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Brand Management
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