Buy custom Dollar General and the Extreme Value Retailing = Industry ? Internal Analysi
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| Topic: |
Business
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| Number of pages / Number of words: |
19 / 5157 |
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(C-90)
The Dollar Store industry differentiates itself through low prices in convenient small stores (C87), but within the Dollar Store industry, Dollar General does not differentiate themselves.
2. What does a SWOT analysis reveal about Dollar General's position?
DG's Resource Strengths and Competitive Assets
? Dollar General has a reputation for value and philanthropy with its target market demographic and has sponsored literacy programs and learning center stores...
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Since 1987, DG had made each of its stores a place where people could go to find out where to learn to read, take the GED classes or test, or sign up with a tutor. By 2001 the literacy program had helped more than 50,000 people. DG also offered grants up too $20,000 to nonprofit organizations to be used for programs targeting youth education, literacy, self-esteem and mentoring...
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