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The breakdown occurs when the actions of the company contradict the mission statement. If this happens repeatedly, employees will lose faith in the leadership who created the mission statement. Even more dangerous is the mission statement that has no specific goal or guidance. "It becomes a bad thing when a mission statement devolves into platitudinous pabulum that employees clearly recognize as hypocrisy...
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There are approximately 18.5 million companies in North America , with 83% of companies using a mission statement . But according to Chris K. Bart, a professor of strategy and governance at McMaster University, he estimates that only 10% of mission statements say something meaningful . Does this mean that there are only approximately 185,000 companies in North America that are competitive, forward thinking with strong corporate cultures while the rest are wandering aimlessly through the economic landscape?
Peter Drucker stated that "A business is not defined by the company's name, statutes, or articles of incorporation...
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