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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
2 / 533 |
Essay's paper body
The franchiser need apply only minimal controls; it does not have to develop
as large a bureaucracy to govern the business.
4. A franchiser's overhead is lower because the franchisee does hiring,
collections, local promotions, etc.
5. There are economies of scale to advertising and promotion.
6...
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The franchisee is responsible for most of the cost control.
7. There is often less risk attached to franchise expansion than with the
creation of new service ventures that may not have been tested as well.
8. Franchises usually have a better record for staying viable business than the
typical service business startup...
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