Buy custom Difference Between Unethical and Unlawful Behaviour in the Business Context
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1003 |
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On the other hand, a business that is engaged in unlawful behaviour could be prosecuted because it has broken the law.
4. How a firm determines the best level of:
a. Advertising
b. Input use
c. Investment
a) The best level of advertising is determined using the Advertising Elasticity of Demand (AED)...
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This is a measure of that level of advertising which would result in the highest demand. It is a way of determining the most efficient use of advertising in order to have the most demand.
AED is calculated using the following formula:
% change in demand
% change in advertising expenditure
It can also be presented as:
(?Q)/(Q)?(?A)/(A)
where Q is the quantity sold
A is the advertising expenditure
?Q is the change in quantity sold and
?A is the change in advertising expenditure
b) The best level of input use can be determined using the Total Revenue and Total Cost Approach...
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