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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 297 |
Essay's paper body
The main aim of a brand is to create a differentiation in consumers mind. A line extension means advantages and risks. On the one hand, an old brand enjoys celebrity beside consumers and distributors, and an extension provides evolution and new occasions to be closer to potential clients. On the other hand, it could kill the brand if the product is too far from the original corporate image...
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The main aim of a brand is to create a differentiation in consumers mind. A line extension means advantages and risks. On the one hand, an old brand enjoys celebrity beside consumers and distributors, and an extension provides evolution and new occasions to be closer to potential clients. On the other hand, it could kill the brand if the product is too far from the original corporate image...
Essay fragment
General points of the essay
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