Buy custom Delta Air Lines’ BusinessElite
Essay's paper info
Topic: |
Business
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Number of pages / Number of words: |
16 / 4450 |
Essay's paper body
Carriers like British Airways, United, Lufthansa and Air France responded with an enhanced First class product featuring fully-flat beds leading to a decline in the demand for Deltaâs First Class service. Thus, Deltaâs excecutive management proposed to redefine the premium product by introducing a two-class intercontinental service featuring Business Class and Coach only...
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First Class would be eliminated.
Demand for intercontinental First class travel was so low at the time that it no longer made business sense for Delta to keep such a product. At the time, the average number of tickets sold was one per flight internationally. Obviously, the cost to maintain such a product was far greater than the return on investment...
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