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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 801 |
Essay's paper body
It focuses on the long-range goals of the business and defines how the goals will be reached. Strategic plans include the definition of missions, visions and objectives, which provide the basic direction and
focus of the organization.
Key drivers in developing a strategic plan:
? What business are you in?
? What should be the geographical scope of your operations?
? What are your research and development goals?
? How should products be sourced?
? Where are your organization's weaknesses?
? Where are your organization's strengths?
Dell's target market consists of large corporate accounts, medium and small businesses, and the consumer business...
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Dell has set out to satisfy each different customer segment through its Direct Model. In order to continue being successful, Dell has to make sure that it produces the right PCs that would be satisfying to customers, and take advantage of the opportunities that are available. Focusing on the laptop industry, if Dell wants to produce a next generation laptop platform that will carry its business in the future, it should look at today's trends in the industry and how they could impact the next generation laptop...
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