Buy custom Dell's Marketing Strategy
Essay's paper info
Topic: |
Business
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Number of pages / Number of words: |
7 / 1753 |
Essay's paper body
Instead the company have always pride itself in using partnerships and associations for integrated marketing. For example Xerox's addition to the company as a partner for providing printing products and services has served the purpose of integrating one more technology to its lists of comprehensive business services...
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As James Vanderslice, Vice Chairman of Dell says:"By adding Xerox to our roster of preferred printing partners, we are even better equipped to serve our customers with a full range of office printing technologies that provide end-to-end solutions. The Xerox brand is synonymous with quality, technology leadership and world-class services...
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