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Dell tries new method to conquer developing markets
Direct from Delhi
By Sylvie Barak
Tuesday, 23 September 2008, 22:18
IN AN ATTEMPT to save itself from falling into the financial pit of despair, Dell has said it will sell PCs in stores rather than just online, in a move to cater specifically to emerging markets...
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Dell tries new method to conquer developing markets
Direct from Delhi
By Sylvie Barak
Tuesday, 23 September 2008, 22:18
IN AN ATTEMPT to save itself from falling into the financial pit of despair, Dell has said it will sell PCs in stores rather than just online, in a move to cater specifically to emerging markets...
Essay fragment
General points of the essay
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Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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