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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2950 |
Essay's paper body
From the third quarter of 2006 Dell faced a significant decline in its Pc volume shipments and although it managed to stay in the first place of market share the difference with its main competitor HP was 0.1%.
The aim of this study is to identify the current situation as well as evaluate the problem that Dell may face if it continues to follow current strategy...
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Suggestions are made in order to enhance its performance and stay in the first place of customers preferences.
Direct Model
Dell’s success was largely attributed to the direct business model it adapted. The innovative idea of direct selling focused on the customer’s needs and demands and gave the possibility of customizing products...
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Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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