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Business
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| Number of pages / Number of words: |
11 / 2955 |
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There is a shift in customer demand and therefore it is crucial for Dell to recognize in what ways best to satisfy the customers’ needs.
Dell is considering if re-entering the laptop market is profitable and advisable for the company and whether the distribution channel should be based on the direct model or the indirect model (the retail market)...
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There is a shift in customer demand and therefore it is crucial for Dell to recognize in what ways best to satisfy the customers’ needs.
Dell is considering if re-entering the laptop market is profitable and advisable for the company and whether the distribution channel should be based on the direct model or the indirect model (the retail market)...
Essay fragment
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Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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