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            | Topic: | 
            
                
                    Business
                
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            | Number of pages / Number of words: | 
            
                23 / 6301             | 
        
                
    
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Its sales have continued to drop when compared with other major companies in the sector such as HPQ and IBM.
Dell Company has potential to regain control of the large market share by merging with other potential companies. A comparison between Dell and a competitor company AAPL in terms of sales for the year 2008 is revealed in the chart below...
        
        
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A comparison between Dell and a competitor company AAPL in terms of sales for the year 2008 is revealed in the chart below. [pic]
A merge between Dell and AAPL companies would ensure that the conglomerates together control the market. Dell has been operating long enough while AAPL, which became very active in the last 15 years has been growing at a fast pace with its sales increasing steadily...
        
        
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            General points of the essay
            
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                                    Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
                            
                    
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