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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 908 |
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Now that we've seen how the PRSA defines public relations, let us take a look at how someone in the field defines it.
Thomas Roach Definition
Thomas Roach Ph.D. is a professor of communication with 25 years experience from both and academic and corporate perspective. Mr. Roach defines public relations as:
It is the maintaining of consensus and the avoidance of crisis...
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Mr. Roach defines public relations as:
It is the maintaining of consensus and the avoidance of crisis. Practitioners who ignore
one public in favor of another are wrong. Textbooks that explain how public relations serves to fix problems are wrong. Companies that believe that the public relations staff is nothing more than a group of writers are wrong...
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General points of the essay
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what is public relations
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