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Business
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| Number of pages / Number of words: |
4 / 908 |
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The company promoted New Coke with prime time TV ads and proclaimed it to be ?smoother, rounder yet bolder." The consumers were not impressed. They were hoarding cases of the old coke and some were even purchasing old coke from black marketers (MSNBC Breaking News, 1985). The Coca Cola Co had to pull the New Coke from the shelves on July 11, 1985...
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The Coca Cola Co had to pull the New Coke from the shelves on July 11, 1985. The company made one fatal marketing error, no one ever asked the critical question of Coke users, do you want a new coke? The company did not find out if the new product would be desirable to their customers. By not asking this one question, the company lost money and had to return to the old product...
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