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Business
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| Number of pages / Number of words: |
2 / 349 |
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There are many definitions of marketing. We will focus on four which will provide insight into how marketing is used in practice. There is one of the simplest accepted definitions of Marketing which is: “Marketing is the management of exchange relationships†(The celebrated American author of marketing textbooks, Philip Kotler)...
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There are many definitions of marketing. We will focus on four which will provide insight into how marketing is used in practice. There is one of the simplest accepted definitions of Marketing which is: “Marketing is the management of exchange relationships†(The celebrated American author of marketing textbooks, Philip Kotler)...
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A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
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