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Still others believe that public relations mean that an organization should present a positive image to the public it serves. No matter what people define public relations to be, as long as an organization communicates with its public about products and services, the organization will remain in good standing with them...
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An effective public relations plan for an organization should be developed to communicate to an audience in such a way that the message coincides with the organization's goals and seeks to benefit mutual interests with the public whenever possible. The role public relations plays in an organization varies by industry...
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