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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1003 |
Essay's paper body
However, the concepts of marketing, production, product, selling, and society marketing give another view into the difficult and never ending process of marketing.
Modern marketing includes increased social responsibility and environmental awareness, which may include tackling the problems of pollution and the exposure of non-renewable resources...
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Modern day businesses are under pressure to adopt this marketing approach, in order to become more socially responsible. This approach not only focuses on fulfilling the customer's want-satisfaction, but also satisfying society.
An example of the integration of information technology into the market place is that more and more, new technology appears to be focusing on the addition of value...
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General points of the essay
A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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