Buy custom Defining Marketing
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Business
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| Number of pages / Number of words: |
4 / 1003 |
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All three definitions include a "set of processes" or "performance of activities" or even "researching, compiling, developing, initiating, monitoring, and fostering relationships", that go far beyond the physical sales and advertising functions. This is not to say that sales and advertising is not an intricate part of all organizations but to label marketing as being nothing more than a glorified sales or advertising force would not be correct...
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Another point that is made in the above definition is the reference to "delivering value" or "directing a flow of need-satisfying goods or services" to the customer. A fully working and integrated marketing force should have the ability identify potential changes in the market place whether it be through word of mouth, researching activities or trending analysis...
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