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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 393 |
Essay's paper body
(2004, February 23). It's time to take a fresh look at the definition of marketing. Advertising Age, 75(8), 16-16. Retrieved August 28, 2007, from Communication & Mass Media Complete database.
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Simplicity, continuity, and experimentation will pave the road to successful marketing, while complacency, overspecialization, and multistep processes impede smooth operations. General Motors elaborate organization has hindered its ability to adjust to today's intense global competition in cars. A lengthy chain of command slows the decision making process...
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