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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 299 |
Essay's paper body
According the Wikipedia free encyclopedia (2007), the AMA defines marketing to read:
?§Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders...
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According the Wikipedia free encyclopedia (2007), the AMA defines marketing to read:
?§Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders...
Essay fragment
General points of the essay
A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
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