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Topic: Business
Number of pages / Number of words: 3 / 824
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The last goal for the human resources department is to help in the branding process and getting employee understanding as to their role in the organizations image. Organizations are becoming more values-driven, encouraging their staff to capitalize on their role as key ambassadors in the brand building process...


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The functional and emotional values of services brands are highly dependent on the staff who deliver the brand promise [Ind, 2001; Nguyen and Leblanc, 2002].As such, in services brand building attention should be paid to both the values likely to be welcomed by customers and the values held and exhibited by individual employees in the execution of their roles...


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