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Buy custom Decision purchase of lorry

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Topic: Business
Number of pages / Number of words: 16 / 4472
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Goh settles on the decision to buy the ultimate product, the following external influences should be studied as these avenues play an essential role in the decision-making process.

Figure 1: Lifestyle and consumption process (Quester, 2004)

In deciding to purchase the product, both formal and informal behavior for selection and decision making criteria has been utilized as Mr...


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Goh's company is privately owned. Consequently, these decisions were concluded as more informal although Mr. Goh did execute some form of formal decision making.

3.1 Demographics

Demographics can have a major impact on the way marketers identify, target and communicate with their target audiences (Quester, 2004)...


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