Buy custom Death on the Highway:Quality Problems at Ford And Firestone
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 847 |
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To launch Explorers early in the market and gain the price premiums and greater market share, the management chose a lower tire pressure of 26psi because this alternative plan cost a little time and money. This bad decision mostly led to blowouts occurring when Explorer was driven in high speed because it turned out that low pressure tires running on hot roads, especially in Explorers with heavy loads, experienced tread separation at higher than normal rates...
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However, most of SUV manufactures installed "B" rated tires on vehicles. And Ford management chose Wilderness AT P235 tire although the Consumer Union tested that the confidence of P225 is higher than P235.
In Firestone, the management decided not to install a nylon layer between the steel belts and tread to decrease the costs...
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