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            | Topic: | 
            
                
                    Business
                
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            | Number of pages / Number of words: | 
            
                4 / 1027             | 
        
                
    
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It seems as though he also lacks knowledge of costs that it takes for
promotion, marketing and distribution.
? Darren wants to expand his company and profits yet he seems a bit uncomfortable
about competing with other classical guitarist.
? Since Darren's music was a micro label band he had to rely on himself to find the
means of which his music could be heard...
        
        
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Higher label artists' could rely on
radio stations to promote their music.
? It seems as though Jennifer is holding him back from exploring other performance
venues.
S.W.O.T Analysis
Strengths
1. Both direct and website sales have increased. Website sales increased from
$760.50 in 1999 to $6,419...
        
        
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                                    Darren Skanson
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