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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1303 |
Essay's paper body
They are planning on mass-producing house ware so they will be able to competitively price their products and reach a new market segment. Dansk is planning on moving out of isolated departments like china and crystal and into new, higher traffic areas. However, I believe that the intended introduction of the new gourmet line is a terrible idea for Dansk Designs...
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However, I believe that the intended introduction of the new gourmet line is a terrible idea for Dansk Designs. Dansk has prided itself as a high quality, high-status producer of stainless steel flatware, and I think if they expand their product line to include lower quality products at lower prices they will harm their brand identification...
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General points of the essay
Dansk Designs, Ltd.
Dansk Designs, Ltd
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