Buy custom Danone - Key Issues
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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2160 |
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The expertise that we have is the sum of our individual knowledge†stated Fabien Razac (Marketing Director) (Edmondson et al 2008 p.6). Thus in order for the company to survive, networking amongst employees is extremely important. If the company fails to network efficiently, the company will struggle to transfer knowledge across employees and will fail to become a learning organisation that is “skilled at creating, acquiring and transferring knowledge and at modifying its behaviour to reflect new knowledge and insights†(Soo, 2008)...
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The company’s primary challenge lies in developing a sustainable method of transferring knowledge across the company and over the past decade numerous approaches have been trialled. One of Danone’s first attempts at knowledge management was to leverage company talent without centralised governance...
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