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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1334 |
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As all tasks are planned out, engineers who are supposed to be entrepreneurs are mostly tied to their set goals.
The culture at Cypress is aligned well with the strategic goal of competing in high-volume markets, but is misaligned with the second aspect of strategy - innovation and rapid introduction of new products...
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The culture does not seem to energize innovation and sharing of information, both elements critical to Cypress’ strategy. We didn’t see convincing evidence that the current culture encourages risk-taking and promotes initiative, both again critical factors of innovation. The elaborate performance control and goal maintenance tools may be appropriately aligned with Cypress’ strategy to compete in high-volume, low-cost markets, but this strategy is diametrically opposed to that of innovation...
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