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Topic: Business
Number of pages / Number of words: 4 / 890
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1).

SERVICES AND MARKET

Serving a four-county region in the suburbs of northwest Atlanta, WellStar Kennestone Hospital treats more than 250,000 patients annually. Its emergency room ranks as the state's busiest, and handles more heart attack cases than any other hospital in Georgia.

Services provided by the not-for-profit hospital include:

? Cancer Program

? Clinical Trials

? Cancer Imaging Center

? Technologies such as IMRT and HDR (also approved for Cyber Knife)

? Cardiology

? Electrophysiology, Diagnostic and Interventional Catheterization, Open Heart

? Disease Management

? Emergency Services

? Medical Imaging

? Five Outpatient Centers

? Neonatal

? Rehabilitation

? Surgical Services

? Vascular Institute

? Women's Services

? Cancer, Gynecology, Imaging, Obstetrics

WellStar Kennestone's primary market is anyone in need of medical care, inpatient or outpatient, in Cobb County...


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Contingent counties Bartow, Cherokee and Paulding define the hospital system's secondary market. Its market also consists of primary care physicians, who dictate referral patterns, and insurance companies, who also dictate referral patterns. Approximately 90 percent of the hospital system's business originates in its primary and secondary market (fig...


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