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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 496 |
Essay's paper body
To keep such relationships, companies must treat them differently by finding out how much information they want, what level of service they expect, and their preferred way of communicating, which in turn enables companies to develop customized products, services or packages which suit their individual needs or solve their problems...
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From the perspective of companies, only those who handle CRM the right way will be able to build relationships customers care about, and enjoy benefits from such relationships.
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