Buy custom Customer Satisfaction for Business-to-Business Professional Services
Essay's paper info
Topic: |
Business
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Number of pages / Number of words: |
3 / 739 |
Essay's paper body
The first contact was from a phone call to seek their cooperation and then a package was mailed that included stage one questionnaire. The stage two questionnaires were sent when the stage one questionnaire was returned, in the instructions for the stage one there was no mention of the second questionnaire...
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The researchers contacted 207 client organizations with 186 agreeing to contribute which was a ninety percent acceptance rate. Seventy-six percent completed the stage one questionnaire and ninety percent of those completed the stage two questionnaires.
There were a few adopted measures from McQuiston (1989), Kohli (1989), Dawes et al...
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General points of the essay
A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
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