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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2797 |
Essay's paper body
To break this down Gummesson is stating that customer relationships are extremely important and that companies should base themselves around customer care in order to gain customer loyalty.
An example of good customer service is in Japan where one store minimizes queuing as an obstacle by handing out towels (hot in winter and cold in summer) to motorists queuing for parking outside the store...
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To break this down Gummesson is stating that customer relationships are extremely important and that companies should base themselves around customer care in order to gain customer loyalty.
An example of good customer service is in Japan where one store minimizes queuing as an obstacle by handing out towels (hot in winter and cold in summer) to motorists queuing for parking outside the store...
Essay fragment
General points of the essay
A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
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