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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
5 / 1352 |
Essay's paper body
The goal is to secure cash for further product & market development. Buyer's key decision makers vary.
Pros
? Fast cash ($300K) with possibility to develop to $1M
? Respectful customer (hence, a good reference)
? A gateway to financial segment
? Insurance segment is among the top 5 segment alternatives
Cons
? Requires company-specific customizations ? will consume resources for one-time solution (company-specific changes not applicable to entire segment)
? Insurance segment is not the best segment alternative, considering the critical success factors and the market penetration factors (Table 1)
Recommendations
We recommend that Documentum:
? adopts a vertical strategy
? targets the Pharmaceutical market segment
? does not accept the Marsh & McLennan proposal
In terms of Moore's High-Tech Marketing Model, Documentum is in the Early Adopters segment of the Technology Adoption Life Cycle...
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The goal is to secure cash for further product & market development. Buyer's key decision makers vary.
Pros
? Fast cash ($300K) with possibility to develop to $1M
? Respectful customer (hence, a good reference)
? A gateway to financial segment
? Insurance segment is among the top 5 segment alternatives
Cons
? Requires company-specific customizations ? will consume resources for one-time solution (company-specific changes not applicable to entire segment)
? Insurance segment is not the best segment alternative, considering the critical success factors and the market penetration factors (Table 1)
Recommendations
We recommend that Documentum:
? adopts a vertical strategy
? targets the Pharmaceutical market segment
? does not accept the Marsh & McLennan proposal
In terms of Moore's High-Tech Marketing Model, Documentum is in the Early Adopters segment of the Technology Adoption Life Cycle...
Essay fragment
General points of the essay
BUYER DECISION PROCESS
Consumer behavior - Goal-oriented and Experiential online buyer
Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process
EXPERIAN – Entering a new market with a new product
Market analysis for product software
Mutual Fund Cash Flows And Stock Market Performance
New Product Development
Product Development
Product Mix and New Product Development Strategies
The 4 Market Position and an example of a product
Why volumes, prices, and margins vary over the product life cycle?
Buyer / Product Manager with 10 years experience
Knowledge Management Systems (Kms) In Organization: A Collaborative Model For Decision Makers
how does the color of the product affect the buyer
millenium development goal 6
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