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Essay's paper info
Topic: Business
Number of pages / Number of words: 5 / 1352
Essay's paper body

The goal is to secure cash for further product & market development. Buyer's key decision makers vary.

Pros

? Fast cash ($300K) with possibility to develop to $1M

? Respectful customer (hence, a good reference)

? A gateway to financial segment

? Insurance segment is among the top 5 segment alternatives

Cons

? Requires company-specific customizations ? will consume resources for one-time solution (company-specific changes not applicable to entire segment)

? Insurance segment is not the best segment alternative, considering the critical success factors and the market penetration factors (Table 1)

Recommendations

We recommend that Documentum:

? adopts a vertical strategy

? targets the Pharmaceutical market segment

? does not accept the Marsh & McLennan proposal

In terms of Moore's High-Tech Marketing Model, Documentum is in the Early Adopters segment of the Technology Adoption Life Cycle...


Essay fragment Read more

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The goal is to secure cash for further product & market development. Buyer's key decision makers vary.

Pros

? Fast cash ($300K) with possibility to develop to $1M

? Respectful customer (hence, a good reference)

? A gateway to financial segment

? Insurance segment is among the top 5 segment alternatives

Cons

? Requires company-specific customizations ? will consume resources for one-time solution (company-specific changes not applicable to entire segment)

? Insurance segment is not the best segment alternative, considering the critical success factors and the market penetration factors (Table 1)

Recommendations

We recommend that Documentum:

? adopts a vertical strategy

? targets the Pharmaceutical market segment

? does not accept the Marsh & McLennan proposal

In terms of Moore's High-Tech Marketing Model, Documentum is in the Early Adopters segment of the Technology Adoption Life Cycle...


Essay fragment

General points of the essay

BUYER DECISION PROCESS Consumer behavior - Goal-oriented and Experiential online buyer Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process EXPERIAN – Entering a new market with a new product Market analysis for product software Mutual Fund Cash Flows And Stock Market Performance New Product Development Product Development Product Mix and New Product Development Strategies The 4 Market Position and an example of a product Why volumes, prices, and margins vary over the product life cycle? Buyer / Product Manager with 10 years experience Knowledge Management Systems (Kms) In Organization: A Collaborative Model For Decision Makers how does the color of the product affect the buyer millenium development goal 6

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