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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 677 |
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It can also be a result of tradeoffs between risk and return. For example, if the Chinese executives are regulated by its culture in making marketing decisions, the diffused orientation would imply susceptibility of problem definitions to concerns outside the scope of risks and returns. This could lead to unwillingness in creating other alternatives and risky activities of Chinese executives than their American counterparts...
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This could lead to unwillingness in creating other alternatives and risky activities of Chinese executives than their American counterparts. (Tse, et. al. 1988)
[pic]
Figure1: Impact of culture on Marketing Decision
The above figure shows how customer’s culture is made up of different life style and behaviour patterns contemplating each other...
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General points of the essay
Cultural Impacts - Marketing
Definitions of Marketing
Marketing Definitions
Marketing Orientation
The extent of Heinz has adopted a marketing orientation
The Impacts of September 11, 2001 on the Aviation Industry's Marketing Mix
Global and Domestic Marketing decisions
Marketing Decisions and Business Strategy
Environmental Factors and Marketing Decisions: Starbucks
DSS effectiveness in marketing resource allocation decisions: reality vs. perception
Environmental Factors That Afffect Global And Domestic Marketing Decisions
Decision Making Definitions
wasy of making marketing proposal
Risk/Return Tradeoff
cultural differences in Internet Marketing
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