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Topic: Business
Number of pages / Number of words: 76 / 21059
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Although it was challenging at times, the process was interesting and motivating, and provided us with a deeper knowledge in the area within consumer preferences.

This thesis however, would not have been made possible if it had not been for a number of people. First and foremost, we would like to take the opportunity to express our gratitude to our mentor, Anders Pehrsson, professor at the School of Management and Economics, Vaxjo University, for his help and guidance throughout the process of this thesis...


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We would also like to thank those who helped us in finalizing the questionnaire and gave us concrete feedback in how to modify the questionnaire to perfection. Finally, we would like to thank all of the 150 respondents who took time out of their busy schedules to participate in this study and therefore made this thesis possible...


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