Buy custom CRM in Finance
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1196 |
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To effectively interact with customers and design suitable products, the CRM strategy has to fully utilize the potential of technology. The company has to leverage a vast pool of data at each step in the CRM process, and use the insight gained for developing new products and services to meet the ever-changing needs of the customers...
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Identifying the most potential customers: Besides acquiring new customers, it is vital for the company to retain and increase the profitability of existing ones. CRM vendors must create better customer value propositions through better value packages, and better finance options for the customers. This provides the customer more choices and fewer reasons to turn to competitors...
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