Buy custom CRM in Banking Sector
Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
11 / 2915 |
Essay's paper body
Customer
satisfaction in the retail banking industry has been studied by (Jamal
Ahmad, 2002) along with customer profitability management being integrated
and optimised for the customer (Lenskold James, 2004). A positive
relationship has been demonstrated between equity and satisfaction
(Athanassopoulos, 2004)...
Essay fragment
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A positive
relationship has been demonstrated between equity and satisfaction
(Athanassopoulos, 2004). Furthermore, no studies could be located that
specifically examined relationship marketing and customer satisfaction
being linked with sales and profits in a consumer service context in southeast
Asia...
Essay fragment
General points of the essay
Customer Satisfaction Survey
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