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| Topic: |
Business
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| Number of pages / Number of words: |
16 / 4414 |
Essay's paper body
This concept entails selling more and more products to the same customer and reducing the customer's purchases from traditional brick-and-mortar retailers, thus increasing revenue without increasing the number of customers. The challenge here lies in estimating the size of the overall "wallet" before understanding your share of that wallet...
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The challenge here lies in estimating the size of the overall "wallet" before understanding your share of that wallet.
Product Margin: When a retailer offers many different products, some products are almost always more profitable than others. Therefore, to increase profitability, it is important to monitor the margin of the products a customer is buying and to actively push products with high margins; naturally website features that point customers to high-margin products are particularly valuable...
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