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Buy custom “Critically discussed issues, dimensions, benefits and barriers associated with IMC (Integrated Marketing Communications) in relation to advertising strategy and planning in the UK”

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Topic: Business
Number of pages / Number of words: 8 / 2119
Essay's paper body

This shows that Advertising is expensive and methods other than Television also play a significant part in this adspend; for example, ‘Outdoor and Radio’ (Yeshin, 2006). So advertising may not be eroding as believed but it may just be an expensive option to go for.

Organisation issues and dimensions considered

IMC is used by organisations as it is taken as a ‘cohesive and planned approach’ (Yeshin 2006) that helps by being consistent in using the tools of marketing communications to pass and deliver the message to the ‘range of target audiences, …in a synergistic manner’ (Yeshin 2006)...


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(1995) carried out survey by ‘interviewing 86 respondents; from which 47 (55%) were Clients and 49 (45%) were agency executives’. The organisation dimension mainly focused, yet considered was that ‘perceived influence of managerial and organisational characteristics on success of corporate communications campaign’ (Van Reil et al...


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General points of the essay

“Critically discussed issues, dimensions, benefits and barriers associated with IMC (Integrated Marketing Communications) in relation to advertising strategy and planning in the UK” CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy Effective Radio Advertising Starts with Singular Focus Integrated Marketing Communications ( Integrated Marketing Communications Marketing and Advertising Planning Outdoor Advertising In China Outline The Main Benefits And Costs To Society From Advertising. Does Advertising Necessarily Lead To A Higher Price For The Product? Radio And Television Advertising Advertising Methods And The Ways In Which They Meet The Needs And Desires Of Their Consumers History of Radio Advertising Controversial Television Advertising Advertising and Television The dangers of controversial television advertising Radio Advertising

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