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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1374 |
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They have also concentrated their core competences in this business.
Kellog is market leader in the most important and biggest markets like North America (home market), UK, Australia and Germany (largest market in Europe). KC has concentrated more in major markets and countries where they established a strong presence through their established brands...
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KC has concentrated more in major markets and countries where they established a strong presence through their established brands.
When we would like to compare the international competitiveness of CPW and KC, I think that the value chain of KC has some advantages compared to CPW.
- Timing advantage : internationalization of KC was very early and has achieved a strong brand in major markets...
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