Buy custom Cowgirl Chocolates - Marketing Analysis Case
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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1568 |
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All of the competitors with the exception one which sells only a spicy hot chocolate mix are horizontally expanding their established truffle lines to include various culture spices and promoting them with more cultural oriented themes such as around the world exotic spices.
Another area that requires analysis is the pricing structure...
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Although none of Cowgirl Chocolates competitors carry a full-line of exclusively hot cayenne spiced chocolates to benchmark from, Marilyn indicated that she prices her line of bars similar to Seattle Chocolates bars. She further expressed concern over the fact that the tins stood out in price at specialty spicy food shops...
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Cowgirl Chocolates - Marketing Analysis Case
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